In the face of such uncertainty, MPA spoke to a collection of leading brokers to pick their brains over what homeowners, buyers, sellers, investors and fellow advisors can expect in the next 12 months.
Yury Shraybman, Innovative Mortgage Brokers
A significant issue is the nuisance of trigger leads. This practice is disruptive and can erode trust between borrowers and their loan originators. Oftentimes, companies that purchase these trigger leads contact borrowers almost immediately after credit pull, and may even misrepresent themselves, pretending to be associated with the loan officer the borrower originally chose to work with. This not only confuses borrowers but also undermines the professional relationship they’ve established.
I’m really hoping that legislation to ban trigger leads will pass, as it would protect consumers’ privacy and reduce unwanted solicitation. Eliminating this practice would be a win-win for both consumers and professionals in the industry. Borrowers obviously have every right to shop around for the best mortgage rates and services, but they shouldn’t be subjected to unsolicited contact from unscrupulous companies trying to poach business under false pretenses.
Lucas Adams, Motto Mortgage Aurora
One notable trend I anticipate in 2025 is the ongoing emphasis on, and attention to, technological advancements. This includes things that streamline loan processing and improve automation, helping to make the mortgage application process faster and more accessible for borrowers.
In Alaska, housing demand in smaller communities like Wasilla may grow as remote work trends continue to drive people toward suburban and rural areas. VA loans, in particular, are poised to remain a strong option for Alaska’s large veteran community, offering competitive benefits even amid shifting market conditions.
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